Blog

Case Study: Do the Wave

Jun 01

Market: School Objective: A school’s athletic program was struggling to pay for recurring expenses. Game attendance had dropped over the previous year, and alumni attendance was weak. The...

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4 Awesome Mindfulness Apps to Help You Be Your Best Self

May 18

Mindfulness. That's been a big buzzword recently. It means being mindful to take care of yourself, both physically and mentally – especially mentally. Recently, and especially with the...

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Five Frugal Promotions for the Cost-Savvy Consumer

May 04

Did you know that promotional products are one of the most cost-effective ways to market your business or organization? Because people hang on to promotional products and use them in their everyday...

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Mask Mania!

Apr 19

It’s safe to say that the humble face mask is one of 2020’s most popular products, and it isn’t difficult to figure out why. During the COVID-19 pandemic, the Centers for Disease ...

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Your Customers Won't Want to Remove These Promotional Products From Their Desks

Apr 05

At the end of the day, promotional products are really all about getting brands out in front of people to grow awareness and ultimately, increase sales! If you want to get strategic, there are a co...

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Make Bath Time Into Spa Time!

Mar 22

Sometimes all we need is a nice bath to relax and rejuvenate from a long day. Make any bath time into spa time with these spa-quality promo products! Spa Time Set This keepsake spa tray is f...

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6 Paw-some Promos for Pets and Vets

Mar 07

For vets, groomers, doggie daycares, and more, pet care is more than a hobby – it’s a lifestyle. While puppies don’t have any purchasing power, promoting your pet-centric busin...

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Case Study: Shine Bright

Feb 22

Description: Sunglasses and Sunglass Case Industry: Food & Beverage What it was purchased for: Summer is a big opportunity for coffee chains to sell frozen drinks. Part of an employee reward duri...

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6 Fun Products for Keeping Kids Occupied at Home

Feb 08

Since the coronavirus outbreak has forced many schools and daycares to close, millions of children are experiencing a major disruption in their daily lives. Parents working from home may be struggl...

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11 Promo Products for an Active Lifestyle

Jan 25

Take your corporate match to the next level! From team building sporting events to company-wide marathons, your customized products guarantee you beat the competition. Below is a list of 11 sports...

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6 Products to Take to Your Next Family Picnic

Jan 10

Ah yes, family picnics. The deli sandwiches, games, and abundance of sunshine. Summertime is the best time to fill up the basket, dust off the checkered blanket, and head out to your local park. ...

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It's Party Thyme: 7 Products for Plant Lovers

Dec 27, 2023

In recent years, home gardening has gone from a small hobby to a full-blown trend. Houseplants aren’t just beautiful home décor- they’re actually good for your health! Owning ind...

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How to Make Resolutions You'll Actually Keep

Dec 13, 2023

As the new year rolls around, we are constantly writing out as many goals as we can think of. Unsurprisingly, these goals seem to fall short around mid-January. The only goals that are within your ...

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Case Study: Wave Hello to Recognition

Nov 29, 2023

Item: JAFFA® Wave Award Purpose: Welcome gift for incentive winners Audience: Software company sales representatives A software company held a sales incentive contest for reps to win a tr...

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Case Study: Fun in the Sun

Nov 15, 2023

Product: Two-Tone Malibu Sunglasses Industry: Sports What it was purchased for: A major sports team was having difficulty keeping attendance up at weeknight games. They came up with the idea of d...

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6 Products to Grow Your Business!

Oct 31, 2023

People love plants! They live in our offices and our homes and whether you have a large flourishing garden or fake plants because you can't even keep a cactus alive, there's a plant-themed promo fo...

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Case Study: Time for a Rebrand

Oct 17, 2023

Objective: A university had just completed a major rebrand complete with a new logo and wanted to make sure they had all the necessary branded items for functions throughout the year. They had prev...

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6 Mood-Boosting Promo Products to Beat the Winter Blues

Oct 03, 2023

Winter can be a hard season for lots of people. Between the colder weather, shorter daylight hours, and increased social isolation this year, many folks will feel the winter blues. Also known as Se...

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12 Promotional Products for Safe Travels

Sep 18, 2023

Whether you’re traveling by plane or by car, it’s important to stay safe and comfortable. As COVID-19 cases continue to fall and the amount of vaccinated people rises, business travel i...

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Branding 101: Let’s Talk Logos

Sep 04, 2023

A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic elemen...

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6 Hot Products for the Grill Master

Aug 21, 2023

Nothing says summertime better than lounging on a pool float, roasting marshmallows under the stars, or feasting on tender barbecue. It’s time to light up the grill, because these smokin&r...

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Terrific Shirt Promos!

Aug 07, 2023

Shirts are one of the hottest promotional products on the market. How can you personalize this fashion staple and make your mark in your industry? Look no further, for we have five promotional shir...

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7 Brilliant Bamboo Promotional Products

Jul 23, 2023

You don't have to be a panda to love bamboo! This popular, eco-friendly renewable resource grows super-fast and is known to be one of the most adaptable materials on the planet. Bamboo is incredibl...

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5 Tips for Boosting Social Media Engagement

Jul 09, 2023

Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms ar...

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6 Things You Need on Your Desk

Jun 25, 2023

Most of us spend as much time at our desks as we do in our homes. If that’s the case, we should all put some time and effort into making sure our workspace is as happy and motivating as possi...

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Case Study: The Write Stuff

Jun 11, 2023

Description: Rumba Pen Industry: Automotive What it was purchased for: An automotive supplier wanted to make their name visible in automotive stores around the country. How it was distributed: P...

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Case Study: Paw-se and Appreciate the Little Things

May 27, 2023

Description: Big Paw Bear Industry: Health Care / Pharmaceutical What it was purchased for: A senior living community was looking for holiday gifts for their residents. How it was distributed: W...

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Case Study: A Wedded Keepsake

May 13, 2023

Item: JAFFA® Scalloped Edge Vase Purpose: Gift vase for use during wedding ceremonies Audience: Engaged couples A church wanted an elegant and useful gift for couples who chose their venue f...

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Using Customer Profiles to Find the Perfect Promo Products

Apr 28, 2023

When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to ...

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The Power of Perceived Value

Apr 14, 2023

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...

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Case Study: The Write Way

Mar 30, 2023

Item: WideBody® Message Pen Purpose: Inform people about range of services Audience: Clients and general public A chiropractic office wanted to inform clients and others about their range...

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10 Must-Have Tech Products and Accessories

Mar 16, 2023

If you want to give your brand a modern and fresh new identity try throwing some cutting-edge tech gadgets into your marketing mix. The wave of wireless charging options, portable speakers, and wea...

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Case Study: Resort Incentive Yields Oceans of Opportunity

Mar 02, 2023

A five-star resort that frequently hosts corporate events for Fortune 500 companies wanted to reach out to corporate guests to entice them to return for family vacations. The goal was for the guest...

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Case Study: I Was Framed!

Feb 15, 2023

Objective: The city was celebrating National Public Works Week with a community event. The event provided education for community members, as well as games for entertainment. Event planners wante...

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How to Manage the Workload of a Leader

Feb 01, 2023

We all have a superstar in the office. They’re the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym e...

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Product Safety: What You Need to Know

Jan 18, 2023

No matter what they’re purchasing, no one wants their products to be unsafe – it’s a no-brainer! In the United States, there are several different product safety regulations that ...

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Case Study: Piece of Cake

Jan 03, 2023

Objective: A bakery owner had built solid connections with other service providers within their local event industry, but they were looking to grow their business within the wedding market. Produc...

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6 Promotional Signs to Let Customers Know You’re Open For Business

Dec 20, 2022

As restaurants, salons, retail stores, and more begin reopening the doors, many business owners are trying to think of bold ways to visually attract customers to their businesses. From curbside foo...

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8 Dental Products That Will Make You Smile

Dec 05, 2022

Promotional products are great for handing out after patient visits, at conferences and events, or to have available in your reception area. Here are our 8 favorite dental promotional products that...

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Case Study: Look, Ma, No Hands!

Nov 21, 2022

Description: Auto Air Vent Magnetic Phone Mount Industry: Technology What it was purchased for: A technology business was looking for a giveaway item that was unique but also fit within their bud...

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Our Top 10 Favorite Eco-Friendly Products

Nov 06, 2022

Sometimes it’s good to take a moment and get in touch with Mother Earth. Not only are these products great for printing your company logo or message, but they also serve dual purposes. The pr...

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5 Unique Holiday Gifts to Beat the Boredom

Oct 23, 2022

When it comes to gift-giving, there are always the same things people go for: blankets, socks, cheese baskets, candles... and it can get a little repetitive! We wanted to help defeat the boredom of...

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Graphic Design Terms Everyone Should Know

Oct 09, 2022

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...

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Perk up Your Promotions With These 6 Coffee Products

Sep 24, 2022

Coffee enthusiasts will love these promotional products that look like they’re straight from the coffee shop! Millions of people drink coffee and tea every day, even multiple times a day whic...

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Case Study: Keep Warm Buddy Set

Sep 10, 2022

Description: Keep Warm Buddy Set Industry: Education What it was purchased for: A local school was looking for a fundraiser item to help older kids raise money for an overnight camping trip. They...

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Case Study: Health & Wellness Spas

Aug 27, 2022

Products Javalina Jewel® Pen Industry Health & Wellness Spas Application Future Visits A day spa wanted to ensure that its guests always received the royal treatment. To encourag...

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Case Study: Pull Up a Chair and Stay Awhile

Aug 13, 2022

Description: Foldable Chair Industry: Education/Sports What it was purchased for: A high school wanted to purchase an item they could resell to the parents in the spirit shop for fundraising doll...

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Case Study: The Big Picture

Jul 29, 2022

Description: Coupon Photo Folder Industry: Hospitality What it was purchased for: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repea...

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Case Study: Raise Your Glass!

Jul 15, 2022

Objective A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sales and highlight their weekly specials while encouraging enrollment for their...

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Case Study: Improve Sales and Traffic

Jul 01, 2022

A hotel wanted to promote its amenities to guests in a personable, yet non-intrusive manner. The goal was to encourage guests to utilize hotel amenities instead of going off-site to fulfill their n...

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Case Study: Snack Pack It!

Jun 17, 2022

Vertical Market: Hospitality Product Use: Gift with Enrollment Promotion: An ocean excursion company chose the Igloo® Marine Backpack Cooler as a gift with enrollment for customers participat...

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9 Useful Apps for Sales & Marketing Professionals

Jun 02, 2022

Your phone’s ringing off the hook. You’ve got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how...

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Case Study: A Race to Remember

May 19, 2022

Item: Sport Bottle with Metallic Ring – 28 oz. Purpose: Race day giveaway Audience: Breast cancer survivors and race participants A regional race supporting breast cancer research added an...

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Know Your Shades: 4 Types of Iconic Sunglasses

May 04, 2022

“The future’s so bright, I gotta wear shades.” - Timbuk 3 Sunglasses have been and always will be one of the most popular promotional products. Why? Because practically everyone ...

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Take a Hike! 6 Products to Help you in the Great Outdoors

Apr 20, 2022

Did you know that between the United States, Mexico, and Canada, there are 15 different ecological regions in North America? Right in our own back yard, you can go from the frosty tundra of far nor...

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Case Study: Recycle, Reuse, Read a Book!

Apr 06, 2022

Product: Non-Woven Shopper Tote Bag Industry: Bookstore What it was purchased for: A large college bookstore wanted to feature a reusable shopping bag for students. The goal was to get the studen...

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5 Promo Products for People Who Love to Plan

Mar 22, 2022

Calendars, planners, and clocks are some of the most popular promotional products because they are useful, inexpensive, and receive innumerable impressions on a daily basis. Brand these everyday es...

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Case Study: It’s a Date!

Mar 08, 2022

Description: Desk Calendar Industry: Insurance What it was purchased for: A local insurance agent wanted a way to connect with customers, and capture new leads, with a useful promotional item tha...

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30 Quotes That Will Motivate You to Succeed

Feb 22, 2022

We all want to succeed in business and in life, but sometimes we could use an extra boost of motivation. Some of the most successful people we have ever known have failed many times before succeedi...

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Case Study: It Takes a Village

Feb 08, 2022

Objective: A village needed an easy way to let residents know when there were issues with their water meters. They wanted a faster method of communication than mailing letters, and something more...

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Old School vs. New School Promo Products

Jan 25, 2022

It’s no secret – people love “vintage” products. Just look at the huge resurgence in vintage clothing that began in the early 2010’s and you’ll see what we&rsquo...

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6 Rainy Weather Promotions

Jan 11, 2022

Spring is finally here! You know what that means: flowers are blooming, birds are chirping, and the days are getting longer. It also means lots of rain, from light spring showers to booming thunder...

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8 Essential Office Supplies for Remote Workers

Dec 27, 2021

Since the CDC declared the COVID-19 virus a pandemic on March 11, 2020, various shelter-in-place and social distancing rules have been put into place to help slow the rate of infected peoples in th...

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Your Product Decorating Questions Answered

Dec 13, 2021

You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether t...

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7 Financial Products That Are a Great Investment

Nov 29, 2021

Finance-themed promotional products are a great marketing investment and help increase brand awareness and customer loyalty. These 7 products can be used as financial seminar gifts, banking giveawa...

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The Best Promotional Products for Sports Fanatics

Nov 01, 2021

With football season right around the corner, people are gearing up to support their favorite teams. Whether they’re grilling hot dogs at a tailgate or cheering in the stands, fans love wear...

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What Millennials Want (And How to Work With Them)

Oct 17, 2021

Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for...

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5 Simple Tips to Organize and Run Effective Meetings

Oct 03, 2021

If you work from 9 to 5, chances are you’ve sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn’t matter the industry you are in, meetings are...

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5 Healthy Tips for Business Trips

Sep 19, 2021

So, you’re traveling for work again. There are only 365 days in the year, can you recall how many days you’ve been on the road? It doesn’t matter if you are traveling internation...

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5 Environmentally-Friendly Promotional Products

Sep 05, 2021

How about that Earth, huh? She sure is something. Fortunately, there are plenty of people in the promotional products industry that feel the same way. In fact, we can offer you thousands of product...

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6 Promotional Products for Religious Institutions

Aug 22, 2021

Religion and spirituality are shared experiences that bring communities together, and promotional products are a great way to help get your message to those who want to hear it. Whether you’r...

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8 Corporate Gifts for Your Employees

Aug 07, 2021

The employees are the backbone of every company. And when your employees have been working hard all year to bring in tremendous results, nothing conveys your appreciation more than a corporate gift...

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6 Promotional Products for Music Lovers

Jul 24, 2021

These promotional products will be music to your ears! There are all kinds of music lovers out there, from fans of rock to jazz and everything in between, that would love to get any of these music-...

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Case Study: Plastics Make it Possible

Jul 10, 2021

Description: Oasis Recycled Bottle Pen Industry: Chemicals What it was purchased for: Trade Show Giveaways How it was distributed: A chemical company needed something to give away at a tradeshow...

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6 On-the-Go Products for Travelers

Jun 26, 2021

Being prepared isn't just for the Scouts, it's good advice for anyone who lives life on the go! Add your logo to these hospitality and travel themed promotional products and your customers will ...

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Return of the Events: 6 Products for Concerts and More

Jun 12, 2021

Live music is back! Venues are opening their doors, and artists are announcing tour dates again. After more than a year of few to no events for most places, bands, club promoters, venue owners, and...

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Yes, There's a Difference: Everything You Need to Know About Pens

May 28, 2021

Even as much of our world goes digital and paperless, the pen remains an essential tool in both office and home life. With so many different types of pens, choosing the “write” one can ...

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8 Elegant & Engravable Promotional Products

May 14, 2021

The promotional products industry has become so successful for one reason: people like free stuff. It’s true! So, how do you know which of the millions of products you want to be associated w...

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Swing, Batter! The Best MLB Promotions

Apr 16, 2021

Looking beyond the peanuts and Cracker Jacks, there are some creative new promotions heading to major league baseball stadiums this season! The tradition of these MLB giveaways dates all the way b...

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Case Study: Zip It Up

Apr 02, 2021

Description: Hit Sports Pack with Front Zipper Industry: Broadcast Media/Telecommunication What it was purchased for: A cellular provider needed giveaways for an event at a major university. How ...

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Case Study: Happy to Hang Around

Mar 18, 2021

Description: Standard Door Hangers Industry: Automotive What it was purchased for: A collision center wanted to increase the number of customer satisfaction survey responses and boost online appo...

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5 Promo Products for the Stay-at-Home Worker

Mar 04, 2021

Working from home has become the norm these days. It’s also becoming increasingly difficult to separate our professional lives from our personal lives. From trying to make deadlines, cooking ...

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5 Military Themed Promotional Products

Feb 18, 2021

We’ve got camouflage. We’ve got utility. We’ve got plenty of “olive drab” to go around. If you are looking for products that appeal to military personnel and their fam...

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6 Purr-fect Products for Keeping Pets Occupied at Home

Feb 04, 2021

Pet owners who have been working from home over the past few months have had their hands full. Juggling work along with dogs or cats requires attention, and many pets have likely adjusted to having...

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7 Camping Promotional Products for the Great Outdoors

Jan 20, 2021

Whether you’re looking to relax and recharge or seeking adventure, getting out into nature provides everyone some peace and quiet from our regular lives. Help your customers enjoy the grea...

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Words Have Power: Why Copywriting Matters for Your Business?

Jan 06, 2021

When you hear the word “copywriting” what do you think of? For many, they think this term relates to legal jargon and intellectual property – that’s not the case at all. Cop...

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Case Study: College Fair Giveaway

Dec 09, 2020

Description: 4" Mini Plush Buddies Frog with Shirt Industry: Education What it was purchased for: A community college was looking for a giveaway item to have at their booth for the upcoming colle...

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Case Study: Adventure Awaits

Nov 08, 2020

An event promoter was compiling a gift box for top-tier ticket holders for a large-scale national summer concert tour. The Koozie® Adventure Dry Sack 10L was a natural fit for the outdoor lifes...

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7 Retro Products That Will Turn Back Time

Oct 08, 2020

Do you ever have that moment when you look at something and you get an overwhelming surge of nostalgia? Everyone loves a good throwback, especially when it's a cool, vintage product. Below are seve...

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How to Gain Inspiration in 5 Minutes

Sep 08, 2020

People demand a lot of creativity from professionals these days. We live in an era of media overload, where viral video marketing and colorful infographics have become accepted means to engage an a...

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Case Study: Financial Industry

Aug 07, 2020

Products Javalina® Classic Pen Industry Financial Application Direct Mail A local bank wanted to increase awareness of its low mortgage rates and decided to do a direct mailin...

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3 Things Every Busy Professional Needs

Jul 07, 2020

If there’s one thing we never have enough of, it’s time. We haven’t quite figured out a way to freeze time yet, but we have found ways to save it. If you’re a busy professio...

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Case Study: Wave Hello to Promotions

Jun 07, 2020

Description: Custom Wave Cap Industry: Automotive What it was purchased for: The client was looking for a signature cap that would be unique, high-quality, and something that the recipient wo...

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5 Ways to Be Healthier in 2 Minutes or Less

May 07, 2020

Most people would agree that improving their health is important to them. But when it comes to making big life changes to accommodate a healthier lifestyle, who has the time? While we may not alway...

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What is the Best type of Cutting board?

Mar 13, 2020

Plastic,Bamboo or Wood by NINA CALLAWAY PUBLISHED: MAY 28, 2008 You’ve probably heard all kinds of conflicting advice on w...

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5 Technologies to Support Working from Home

Mar 12, 2020

Epson Insights ᛫ ReadWrite ᛫ March 26, 2020 5 Technologies to Support Working from Home The recent spread of COVID-19 is inspiring more and more businesses to ask employees to work...

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6 Promotional Marketing Trends to Watch in 2019

Sep 25, 2019

6 Promotional Marketing Trends to Watch in 2019 by: Steve Hill With the new year around the corner, it’s a natural time to review your marketing budget for 2019 and start thinki...

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3 Ways To Make Promotional Products Work in the Digital Age

Sep 06, 2019

3 Ways To Make Promotional Products Work in the Digital Age By Arielle Kimbarovsky on May 10, 2017 | 5 min read In today’s world of technology, it’s easy for ...

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But is the pen still mightier than the sword? Using Text in design.

Aug 23, 2019

CX INSIGHTS by : ROBYN COLLINGE MARCH 21, 2017 7 min read The written word. The primary source through which we share our knowledge. From ancient religious texts and history books, to lea...

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Five Powerful Ways To Show Your Team You Care

Aug 09, 2019

Top-Shelf Tip No. 123: "Great leaders genuinely care for and love the people they lead more than they love leading itself." Rick Warren Five Powerful Ways To Show Your Team You Car...

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What Makes a Good Logo: The Dos and Don’ts

Jul 26, 2019

What Makes a Good Logo: The Dos and Don’ts The function behind a logo goes far beyond being just a pretty visual that you can add to your website. As the heart of your branding effor...

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Is Your Brain On AutoPilot? Here’s How To Reengage.

Jul 12, 2019

Is Your Brain On AutoPilot? Here’s How To Reengage. Have you slipped into a new routine lately? Maybe you automatically do something and don't realize it until much later. This is called bei...

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WHAT DOES MOISTURE-WICKING MEAN?

Jun 28, 2019

WHAT DOES MOISTURE-WICKING MEAN? by KEN KNAPP It’s pretty much impossible to shop for outdoor clothing without running into the phrase “moisture wicking.” Brands are forever tel...

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Wedding Monograms 101: How to Monogram

Jun 14, 2019

Monograms 101: How to Monogram Want to personalize something with your new initials (or give an extra-special gift to your favorite couple)? Read this first. by Lauren Kay ...

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What’s a vector and why do we need one?

May 31, 2019

By ogmog on August 31, 2012 in best practices with No Comments What’s a vector and why do we need one? So, you’ve hired a designer to make your website, flyer, brochure or novelty ...

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Fashion Forecast: 5 Trending Colors You Must Pitch This Year

May 17, 2019

WEB EXCLUSIVE April 26, 2019 Sponsored by: Startee Apparel Fashion Forecast: 5 Trending Colors You Must Pitch This Year By ASI Creative Labs Fashion moves fast. Make sure you know which...

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Digitizing is an Art!

May 03, 2019

Why isn't there a single digitizing technique to make all designs look alike? MARCH 20, 2019 Answer Digitizing is an art. Every stitch within a design is subject to artistic interpretation...

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Raster VS Vector - Helping your clients understand in one easy article.

Apr 19, 2019

How many times have you tried to explain to your client why the logo from their website won’t work on their trade show booth? If you’re like me, the answer is about a bazillion. The ne...

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6 Strategies to Recognize Employees for Their Hard Work

Apr 05, 2019

Recognize Employees for Their Hard Work With These 6 Strategies Show team members that they're valued without sowing the seeds of resentment among your other employees. By Young Entrepreneur Coun...

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Advantages Of Screen Printing

Mar 22, 2019

Advantages of Screen Printing over Digital Printing (August 2016) posted on Tue Aug 16, 2016 by Michael Hurley Intrinsic Benefits and Broader Options Screen printing is evolving and th...

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Your Go-To-Market Strategy Checklist

Mar 08, 2019

Top-Shelf Tip No. 193: "Marketing is too important to be left to the marketing department." David Packard Your Go-To-Market Strategy Checklist The terms, go-to-market strategy and...

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Three Business Lessons From Prince

Feb 22, 2019

Top-Shelf Tip No. 241: "Dearly beloved, we are gathered here today to get through this thing called life." Prince, "Let’s Go Crazy" Three Business Lessons From Prince Throug...

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A Glimpse Into The Meaning, Symbolism & Psychology of Color

Feb 08, 2019

A Glimpse Into The Meaning, Symbolism & Psychology of Color by Kate Smith The psychology of colors has a profound impact on the choices you make consciously, unconsciously and subconsciously ...

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How Branded Are You?

Jan 25, 2019

How Branded Are You? Sticking to your own branding standards.1/17/2019 | Danette Gossett, From Good to Great As marketing professionals, we are constantly encouraging our clients and prospec...

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Marketing Trends 2019

Jan 11, 2019

Top-Shelf Tip No. 4: "Make your marketing so useful people would pay for it." Jay Baer Watch For These Marketing Trends In 2019 To maximize your marketing in the year ahead, it's ...

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The Art Of Business Gift-Giving

Jan 04, 2019

Top-Shelf Tip No. 173: "Be content to act, and leave the talking to others." Baltasa The Art Of Business Gift-Giving As we enter the fall season, that means one thing...the gift-g...

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Why does a design look good on one fabric or color and not another?

Nov 30, 2018

Why does a design look good on one fabric or color and not another? APRIL 6, 2017 Answer When a design is digitized, it is digitized for a particular size, fabr...

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Is Custom Branded Company Swag Worth the Investment?

Nov 16, 2018

Is Custom Branded Company Swag Worth the Investment? Many entrepreneurs—especially new ones—feel compelled to print their logo or brand name on all manner of items, from shirts to pens...

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WHAT ARE DAD HATS? (OVER)EXPLAINING THE NEW (UN)COOL

Nov 02, 2018

WHAT ARE DAD HATS? (OVER)EXPLAINING THE NEW (UN)COOL What are Dad Hats? Put very simply, they are unstructured, curved-bill caps with fabric strap, buckle closures that feature simple ...

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Best Practices for Searching for Stock Photos

Oct 04, 2018

Best Practices for Searching for Stock Photos SEPTEMBER 10, 2018 by: Jennifer Foy Jennifer Foy has over 12 years of experience using Adobe Photoshop. She has ...

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How Garment Type Affects an Embroidery Design

Sep 27, 2018

How Garment Type Affects an Embroidery Design by: Ed Levy Ed Levy is director of software products at Hirsch Solutions and owner of Digitize4u, an embroidery...

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Best Practices for Brand Application

Sep 13, 2018

Best Practices for Brand Application AUGUST 29, 2018 by: Jennifer Foy Your brand should be visually consistent and on everything that is/will be ass...

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Top Customizable Gifts for Men

Sep 04, 2018

Top Customizable Gifts for Men by: Lou McNeil Lou McNeil is the President and Founder of Creative Gifts International, Inc., a supplier of gifts, awards,... ...

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Pairing Embroidery Fonts with Workwear

Aug 23, 2018

Pairing Embroidery Fonts with Workwear 9 by: Erich Campbell Erich Campbell is the partner relationship manager at DecoNetwork, leveraging his more than 18 years...

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Top Five Social Media Trends Of 2018

Aug 13, 2018

Top Five Social Media Trends Of 2018 Social media waits for no brand. And just like everything internet-related, it changes fast. The Cambridge Analytica scandal, Mark Zuckerberg’s cong...

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What makes a good trade show display?

Aug 07, 2018

What makes a good trade show display? Answer An outstanding trade show display isn’t just dumb luck or popped out of a box in 10 seconds flat. Surprisingly, it isn’t the most ex...

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Simple Ways To Recognize Greatness

Jul 26, 2018

Top-Shelf Tip No. 145: "People may take a job for more money, but they often leave it for more recognition." Bob Nelson Simple Ways To Recognize Greatness How hard do your employees work for yo...

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Screen Printing vs. Direct to Garment (DTG)

Apr 11, 2017

Screen Printing Screen printing is one of the most popular and oldest ways of printing. Dating back almost 2000 years ago, the Chinese applied the first screen printing technique using human hair ...

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